Origins of the Business Directory
The Business Directory has been a mainstay of society since the first Telephone Directory in the nineteenth century. The principle behind the directory remains the same: to provide the reader with information so they can get in touch with a company or individual. Most modern directories have a paid inclusion option, whilst many online directories offer free listings and free membership.
Sales of classified advertisements generate a large percentage of revenues for many national and local radio stations, newspapers and other media. Whilst traditional media is reportedly facing numerous challenges financially, classified ad services including Gumtree are picking up some of this business online.
Web 2.0 and Business Directories
Online directories are increasingly multimedia and socially-engaging. Directories online initially focused on creating lists of Website addresses and descriptions. The aim of the Open Directory Project has been to "... build the largest Human-edited directory of the web". This free directory relies on volunteer editors accepting or declining submissions to a large number of categories worldwide.
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