Prepaid Tracphones

Prepaid Tracphones

Prepaid Tracphones

Post-paid cellular service providers have enjoyed decades of the financial boom from the mobile phone phenomenon in the United States. The industry has become as complex as it has competitive with cellular handset manufacturers and service providers partnering together to bring the next great device to the hands of eager consumers.

Take for instance Sprint and HTC coming together to produce the highly popular EVO 4G. With an amazing device and Sprint's claim on the first 4G device on the first 4G network, the company's post-paid subscribers could hardly wait for the release, even if it meant shelling out a few hundred dollars should their current contracts not rate an upgrade. The iPhone 4 and the recently released MyTouch 4G both created a buzz across the cellular handset industry.

While post-paid customers from all the major carriers were moved by the new and exciting devices coming to a service provider near them, quietly came a different kind of consumer that was more focused on reducing monthly cellular expenses rather than the latest and greatest smart phone device. With the threats of an unstable economy and unemployment lingering in double digit figures, some post-paid customers were seeking ways to be pro-active by reducing their costs. The idea of pre-paid, no contract plans became the solution to soothe at least some of the financial worries of cost-conscious consumers.

The Pre-Paid Movement

Once reserved for consumers with challenged credit or those under the age of 18, pre-paid cellular plans provided the basic need for cellular communication. While handsets were not of the highest quality when these plans were introduced, we find today that with the strong migration of post-paid customers to the pre-paid plans an increase in the quality of handsets.

It should come as no surprise today to see such post-paid giants like T-Mobile offering the T-Mobile Tap and T-Mobile Comet as pre-paid devices. However, can T-Mobile compete with plans like the one from Straight Talk that offers a $45 unlimited talk, text and web experience?

Straight Talk and Wal-Mart's own Wal-Mart Family Mobile has allowed the world's number one retailer to reap the benefits of the surge in consumers who are shying away from post-paid plans. Wal-Mart's Family Mobile plan offers unlimited talk and text for $45 per month. A web package is sold separately to individuals desiring to access their email or social web sites. Other contenders in the pre-paid race are Boost Mobile, Virgin Mobile and the popular TracPhone. AT&T, T-Mobile and Verizon have all sculpted pre-paid plans to compete with regional carriers to gain the attention of the growing no-contract demographic.